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MY SPECIAL gratitude to Juliana Aldous Atkinson (no relation) and the team at Microsoft Press, who graciously provided me with the opportunity to revise this book and make it even better the second time around. Thanks to my editing team of Sandra Haynes, Valerie Wooley, Steve Sagman, and Jennifer Harris for working so patiently with me I count myself lucky to have had such a talented team at my side again. Thanks to Rob Nance for many of the illustrations used in the book, and to Garth Johnson and the iStockphoto community for the stock photography used in many of the presentation examples. Thanks to those who inspired the foundation of the BBP approach most profoundly: Richard E. Mayer s important work on multimedia learning, Barbara Minto s revolutionary critical-thinking methodology, Jonathan Pryce s insights on structuring and outlining information, the engineers who developed the STOP proposal-writing method at Hughes Aircraft, and the media producers who practice their craft here in Los Angeles. Thanks to those whose embrace and application of BBP has matured and deepened the approach you see in this book. A special thanks to the early advocates of BBP especially Mark Lanier, for presenting the approach on a national stage, as well others in the legal profession, including Lisa Blue and Jaine Fraser and to the early adopters at organizations including Toyota, Nestl Waters Group, Amgen, Sony, Intel, and Noel-Levitz. Thanks to the many BBP readers and workshop participants your insights made this revision better, and your courage in applying BBP often against great odds gives me hope that BBP will continue to make a difference in the world. Cliff Atkinson

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Rails has been in popular use since the end of 2004, and it has attracted the interest of thousands of developers, many of whom blog about the framework or release the source of their own Rails applications for free. You can also look to some large-scale Rails applications for inspiration. The best way to learn Rails, beyond the basics, is to keep up with the new features being added to the framework as it is being developed, to read the source code of other people s applications, and to experiment. Rails isn t something that you can master quickly. This section provides links to several useful references and example applications you can investigate.

Following are some useful reference sites and tutorials to help you get started using Rails: Official Ruby on Rails API (http://api.rubyonrails.org/): The official documentation for the Ruby on Rails framework. Almost every class and method provided by Rails is documented. Official Ruby on Rails Wiki (http://wiki.rubyonrails.org/rails): A useful set of visitor-updateable documentation for Ruby on Rails. Features hundreds of articles about various aspects of Rails.

Note that the gain in efficiency here isn t great (It s more like really, really tiny) In general (unless your program is having performance problems), you shouldn t worry about that sort of optimization too much The point is that using a try/except statement is in many cases much more natural (more Pythonic ) than if/else, and you should get into the habit of using it where you can..

Cliff Atkinson is the leading expert on using PowerPoint software effectively in high-pro le legal trials and just about every other context. His Amazon.com Top 5 bestselling book Beyond Bullet Points (Microsoft Press, 2007) expands on a communications approach that is transforming the way people communicate around the world. He designed the presentations that helped persuade a jury to award a $253 million verdict to the plaintiff in the nation s rst Vioxx trial in 2005, which Fortune magazine called frighteningly powerful. He consults on legal trials and teaches BBP at many of the country s top law rms, government agencies, business schools, trade associations, and corporations, including Sony, Toyota, Nestl , Amgen, Bristol-Myers Squibb, Intel, Microsoft, the American Association for Justice, and the American Bar Association. Cliff received his B.A. in English and journalism from Baylor University in Texas and his M.B.A. from Richmond, The American International University in London. After serving as a captain in the U.S. Air Force, he held marketing and consulting positions for several start-up companies in San Francisco. Cliff currently serves as president of BBP Media, LLC, in Los Angeles.

Caution Because a wiki can be updated by any visitor, pages on the wiki might have been vandalized or

Ruby on Rails screencasts (http://www.rubyonrails.org/screencasts): Videos demonstrating how Rails applications can be put together. These are valuable refreshers of the content covered in this chapter, and can even show different ways of approaching the same problems. Rolling with Ruby on Rails (http://www.onlamp.com/pub/a/onlamp/2006/12/14/ revisiting-ruby-on-rails-revisited.html): A basic introduction to Ruby on Rails by Bill Walton and Curt Hibbs that covers similar ground to that of the first few sections of this chapter. This might be useful for a refresher, however.

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